Truist Financial Corp. has unveiled a purple color scheme and a new logo for the merger of BB&T Corp. and SunTrust Banks Inc. Get the latest news and media updates from Truist. The $470 billion-asset company, formed by the $30 billion merger of BB&T and SunTrust Banks, debuted its brand Monday. The “big reveal,” however, is slated for Feb. 2, … The bank merger, which created the nation's sixth-largest bank, is the banking industry's largest since the 2007-08 financial crisis. Truist Online Banking and the Truist Logo are service marks of Truist Corporation. Truist Financial Corporation is dedicated to relentlessly building a better future—for its clients, teammates and communities. Truist Financial unveiled its official logo and purple color scheme Monday, following the $28 billion acquisition last month of Atlanta-based SunTrust by Winston-Salem, North Carolina-based BB&T. New York City residents: Translation or other language access services may be available. Created in 2019 through the historic merger of equals of BB&T and SunTrust, Truist is one of the nation’s largest financial institutions Or Long-Term Winner? Truist is the product of the SunTrust and BB&T merger. Subscribe Now Get The Financial Brand Newsletter for FREE - Sign Up Now The proposed new name for the BB&T and SunTrust combination is turning out to be more of a piñata than a trial balloon, at least on social media. Truist unveiled its new logo Monday. The combined holding company will be named Truist Financial Corp. Other company branding such as logo and typography will be unveiled at a later date. The merged bank said, “Truist Purple, the defining color of the new brand, is the combination of heritage BB&T burgundy and SunTrust blue.” The new bank has a new logo, one that will start appearing in the Tampa Bay area later this year. The negative views over the aspirational name poured in quickly from consumers … We're combining the best of BB&T and SunTrust to form Truist, a bank that will measure its success by your financial success. Truist Securities is the trade name for the corporate and investment banking services of Truist Financial Corporation and its subsidiaries, including Truist Securities, Inc., member FINRA and SIPC. Truist Bank: Colossal Rebranding Misstep? While new and exciting opportunities for you are on the horizon, we remain committed to keeping the community-based approach to banking that has been the hallmark of both BB&T and SunTrust and providing personal service from the same … Truist Financial price target raised to $57 from $46 at Raymond James, stock rated outperform Jan. 7, 2021 at 10:33 a.m. Truist Financial Corp. (NYSE: TFC) unveiled its new branding and marketing design Monday. Truist Financial in Charlotte, N.C., is seeking to emphasize customer experience and technology with its new logo. ... Services provided by the following affiliates of Truist Financial Corporation: Banking products and services, including loans and deposit accounts, are provided by SunTrust Bank and Branch Banking and Trust Company, both now Truist Bank, Member FDIC.